THE FIRST COLLECTION · COMING SOONExplore five fragrances ↗

THE HOUSE OF BY-XÝR

Fragrance between
worlds and memories.

Some places feel familiar even when we have never been there. BY-XÝR begins at that meeting point.

BY-XÝR concept scene with a moonlit forest, wet stone and a clear glass bottle
A world imagined. A feeling remembered. · Concept visual

FANTASY × REALITY

Something unfamiliar.
Something close.

BY-XÝR CREATIONS explores fragrance as a small space for memory. A night reluctant to end. Mist between leaves. A silence found only beneath the surface.

Fantasy opens the door to an unnamed world. Reality gives it texture through cold air, warm skin and wet wood. Each profile tells its own story while keeping that sense of closeness.

“Not every memory needs a place.
Some only need a scent.”

Our visual language draws on the phoenix and the peacock: the movement of feathers, renewal and quiet elegance. Abstract feather lines accompany the stories without literal eye motifs.

DNA BY-XÝR

Cold air.
Skin.
Shadow.

Five distinct worlds, connected through air, skin and shadow.

01

Cold air.

An atmosphere that opens a little space. Cool, transparent and light, like the first breath before a story begins.

02

Skin.

A warmth that draws us closer. A soft, intimate impression that feels personal on the skin.

03

Shadow.

Depth that reveals itself slowly. A shadow of woods or minerals that gives a memory its texture.

ONE HOUSE, FIVE WORLDS

Every world
has its own voice.

Nyctophilia carries the depth of night. Limerence draws closer. Virelune enters a misted forest. Thalassa holds the silence of the sea. Serein finds calm in everyday motion.

THE FIRST COLLECTION · COMING SOON

A memory,
worn close.

Discover your fragrance world. Let memory choose what stays.